Al Riyadh, Saudi Arabia, November 21, 2021 – Lincoln Middle East continues its impressive sales pace through 2021, with the luxury brand having had its best year-to-date since 2015. In July, new Lincoln sales increased by 41% compared to the same period last year, with August and September experiencing a 40% and 31% increase, respectively.
Sami Malkawi, Managing Director, Lincoln Middle East says the continued success of the Lincoln brand across the region comes from a culmination of multiple factors. “Building on a successful 2020 sales result, Lincoln has been seeing exceptional growth this year.” he commented, “and luxury customers see this loud and clear, as they continue to opt for our range of vehicles that have been honed and refined recently. Our clear focus on luxury SUVs continues to pay off, as they appeal to a huge sector of Middle East buyers who possess a highly refined taste and appreciate world-class customer experience.
“Our distributors have done exceptionally well this year, delivering the best-in-class experience of buying and owning our luxury vehicles. Today’s luxury car owners are often pressed for time, and we go the extra mile for them – nothing is too much trouble and our distributors have gained a reputation for unmatched customer service, which is underlined by another remarkable year of new vehicle sales.”
Lincoln’s current range consists of four models: the compact premium crossover Corsair, the mid-size and feature-packed Nautilus, the three-row and 10-speed Aviator, and the iconic full-size Navigator. Each is designed and built to exacting standards and ideally positioned to meet the needs and expectations of owners in the Middle East. In July 2021, the biggest selling Lincoln was Nautilus, while the ever-popular Navigator took top honors for August and September.
“While we are enjoying impressive and healthy sales,” continued Malkawi, “Lincoln is not content to stand still in this fast-moving industry. We will continue to evolve to meet the needs of our customers both present and future, and That will continue to be our priority going forward.
“Lincoln vehicles provide a space for revitalization, that is a beautifully-appointed sanctuary from the pressures of modern life and these attributes will only become more important and desirable over time. I encourage everyone to come and experience what is known as ‘The Lincoln Way’ and see for themselves why we’re going from strength-to-strength.”