The announcement follows several high-profile signings this year, across IHG’ luxury and lifestyle, premium, essentials, and suites collections, underscoring the company’s progressive expansion plans across the MEA region. Further, the signing strengthens IHG’s mainstream portfolio in MEA, in line with demands across key markets in the region.
Once completed, Holiday Inn New Assiut Asayla will be IHG’s third Holiday Inn hotel in Egypt, joining Holiday Inn Cairo Maadi and Holiday Inn Cairo – Citystars. Expected to open in January 2024, the 157-room property will be strategically located close to the city of Assiut along the banks of the Nile River. The hotel is also near the city’s main cultural monuments, the faculties of Assiut University, and Sphinx University. An ideal destination for business and leisure travelers, Holiday Inn New Assiut Asayla will feature well-equipped guest rooms, excellent facilities including four meeting rooms (545 sqm in total), a ballroom (450 sqm), as well as a spa, fitness center, and a pool for guests to relax. Furthermore, there will also be multiple dining options offering an extensive selection of food and beverages for guests to enjoy.
Commenting on the signing, Haitham Mattar, Managing Director, India, Middle East & Africa, IHG said: “As Egypt continues to appeal to business and leisure travelers, we are committed to accelerating our growth and diversify our offering to cater to the needs of varied guest profiles, and also supporting the development of new cities and tourist destinations in the country. We are also very pleased with the strong progress we are making in expanding our presence in the mainstream segment across the MEA region. The region is poised for a new era of travel as it undergoes a historic period of growth and transformation, and we anticipate demand from a wider base of travelers who will look for wide-ranging hospitality options.
He added : We are excited about this new venture with our partner Mabany Edris who has a wealth of experience in the property sector locally, and we look forward to welcoming guests to this highly anticipated location in 2024.”
Eng. Abdelfattah Edris, CEO, Mabany Edris added: “IHG is a trusted brand with a long-standing history in the MEA region and we are proud to partner with them to open Holiday Inn New Assiut Asayla. We are certain the hotel will offer a comfortable and quality hospitality option for those visiting the well-connected city of Assiut. Also, with a strategic location, the power of IHG’s scale and resources, and their well-known signature hospitality, we are confident the hotel will be a great success and a preferred choice for both business and leisure travelers visiting the country.”