23 March 2021, London – UK: Hackett London, the home of British menswear, is proud to announce the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension of the licensing contract with Aston Martin Lagonda until 2024, which will mark 20 years of a unique and prestigious collaboration.
In a further exciting development for 2021, Hackett London is delighted to be part of Aston Martin’s much-anticipated return to Grand Prix racing after more than sixty years. Hackett London is proud to announce that it is the official Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula One™ Team, outfitting drivers Sebastian Vettel and Lance Stroll, as well as the rest of the team, with travel and office attire.
Hackett London is the longest continual partner of Aston Martin, a collaboration that started 17 years ago in 2004, and which has been inspired by the rich history of racing garments in the Hackett archive. Indeed, it was one of Aston Martin’s very first partnerships, and the natural synergy between Hackett London and Aston Martin has enabled this unique collaboration to stand the test of time. Rooted in values shared by their visionary founders that ring through to the present day, the partnership exudes an appreciation for British craftsmanship, luxury, and an inherent commitment to quality and tradition.
To mark a new chapter in this impressive partnership, Hackett London will continue its sought-after Aston Martin Racing by Hackett collection for Spring Summer 2021, offering a range of premium clothing designed and crafted for modern men with a passion for automotive and racing. This stylish and sophisticated clothing collaboration encompasses the coolest casual outwear, elevated technical polos, and the ultimate backpack, bringing an easy sophistication to a weekend wardrobe. Sleek, dynamic polo shirts feature contrast tipping on collars and sleeves and bold logo embroidery.
Versatility is key to the collection, with a wide range of lightweight layering options from gilets to windbreakers, and a black tapered sweatpant offering a chic travel option for the man on the go. For those wishing to make a statement, a quilted lightweight gilet is offered in red and yellow; while, elsewhere, pops of primary color are featured on exterior zip and pocket details of black and blue lightweight outerwear. Reflecting the quintessentially British brand values of both Hackett London and Aston Martin, the collection is a blend of sumptuous luxury, serene refinement, and elegant convenience.
Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer says: “Hackett and Aston Martin share a great tradition of beautiful design and incredible British craftsmanship, blended together with the best materials to produce luxurious products. This partnership has stood the test of time because it is based on shared values and vision. We’re delighted that the Aston Martin Racing by Hackett collection will continue and those of us who have enjoyed wearing Hackett clothing know that the office and travel wear for the Aston Martin Cognizant Formula One™ Team will be the best in the business.”
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One™️ Team says: “It’s hugely exciting to welcome Hackett London as our official Travelwear and Officewear Supplier of the Aston Martin Cognizant Formula One™️ Team. As a long-term partner of Aston Martin, it’s fitting that our partnership extends into our new Formula One venture. Luxury and style area the forefront of our principles and whether our team is traveling to the race circuits or conducting meetings in our factory, it’s imperative that these values extend through into our attire”.
Marcella Wartenbergh, Chief Executive Office of AWWG, the parent company for Hackett London says: “We are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One. An F1 team represents the best of the best, not only the drivers but also the engineers, the pit crewmen, and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport, and we are proud to be a part of that endeavor.”
As one of motorsport’s most progressive partnerships, Hackett London and Aston Martin is a collaboration embodying the style. The Spring Summer 2021 Aston Martin Racing by Hackett collection is available from March 2021 in diverse channels including www.hackettlondon.com.